IUMI 2010

ZURICH, DOWNTOWN SWITZERLAND

As a "metropolis of experiences" by the water, with a magnificent view of the snowcapped Alps on the horizon, Zurich Downtown Switzerland offers a unique mixture of attractions - over 50 museums and more than 100 art galleries, international fashion labels and Zurich designs, and the most flamboyant and lively nightlife in Switzerland. Recreational activities range from a visit to the riverside and lakeside bathing areas in the very heart of the city, to a spectacular hike on the Uetliberg mountain.

From 2001 to 2008 Zurich was accorded the top ranking as the city with the highest standard of living for seven years in succession. Visitors particularly appreciate the astounding cultural and gastronomical diversity, as well as countless possibilities for enjoyment, relaxation and recuperation for all the senses.

The city of Zurich lies in the heart of Europe and at the center of Switzerland, on the northern shores of Lake Zurich. Its multicultural flair and the variety of leisure activities on offer attract guests from all over the world to this "region of short routes". Zurich is quick and easy to reach, whether by train, plane or private vehicle. Its international airport has direct connections with over 150 destinations. Just a 10-minute train ride from the airport and situated right in the city center, Zurich's Main Railway Station is regarded as a central European railroad hub. A total of 370,000 people live in this experience, science and business center. Thanks to its top-quality infrastructure set amidst natural surroundings, it is a popular place for study and research. For example, at Zurich University or the Swiss Federal Institute of Technology Zurich (ETH); built in 1855 by Gottfried Semper, the ETH Zurich is today associated with 21 Nobel prizewinners.

Some 150 years ago, part of the city's fortifications was transformed into what is now arguably the most famous "Station Road" in the world, the Bahnhofstrasse. Zurich's shopping mile has contributed largely to the city's reputation as an El Dorado for shoppers and is a top address for international fashion labels, jewelry and watches.
Also for lovers of art Zurich has a lot to offer. The city alone is home to over 50 museums, some 14 of which are devoted to art. The museum of fine arts, the Kunsthaus Zurich, boasts a significant collection of paintings, sculptures, photographs and videos. In addition, it has an extensive collection of works by Alberto Giacometti. Another highlight is the Rietberg Museum, one of the leading centers of non-European art in the world. Just a stone's throw from Zurich's main station, the Swiss National Museum - housed in an over 100 year old building reminiscent of a fairytale castle - contains the country's most comprehensive collection of exhibits relating to Swiss cultural history.

www.zuerich.com/en/welcome.cfm or
www.stadt-zuerich.ch/internet/ext/zuerich_e/zuerich_e.html